The project’s intended purpose is to direct people to visit their health-care professionals, encouraged by the use of timed prescription bottles. The intention of the timed prescription bottles is to help individuals receive care, but prevent them from taking too many opioids which could lead to addition.

The project also raises awareness and reduces the stigma of opioid addiction through environmental  interactive experiences. Large outdoor structures, strategically placed in city centers, force interaction with a worldwide epidemic. It is with great hope that people from any cultural or socio-economic background could be inspired to create change because opioid addiction can affect anyone.